What Is a Logo Worth?
So what is a logo worth? When I was handed my first design job in 1986 I grappled with the question of what to charge. Now 20+ years later I am no closer to being able to say what a logo is worth than I am to determining whether it‘s the logo that helps make the brand or brand that makes the logo. Then there’s the question of good design versus effective design. This Auckland logo hits all the hot-button topics. Costing $174,000 to design, it has been described by some critics as “something the cat threw up.” Then again, art is in the eye of the beholder (or the man writing the check).
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